Microsoft AIP/MIP is a fairly common application in business today and many organizations capitalize on its built in features that provides some security to Microsoft products.
Understanding what kinds of data you have and where it resides is a challenge- because it lives everywhere, not just on Office 365 products. With that comes the legal responsibility to be good stewards to provide protections or security and privacy. The ultimate combination to enrich your data security and privacy protection: Every organization has sensitive data.